HeartSupport
Music-based community for your mental health.
3,500+
Average Monthly Clicks
900+
Monthly Form Fills
12.81%
Click Through Rate
Background
HeartSupport is a non-profit organization using music to start mental health conversations with people who otherwise would not seek help. Their mission is to create a safe space where individuals can find encouragement, guidance, and community as they navigate through issues such as depression, anxiety, addiction, and relationships. Through online communities, live events, resources, and mentorship, HeartSupport strives to empower individuals to overcome challenges and live healthier, more fulfilling lives.
Goals
HeartSupport aimed to optimize their existing Google Ad Grant account, leading them to collaborate with Meaningful Marketing. Their objective was to substantially expand their funnel of users, thereby boosting both volunteer participation and engagement with individuals seeking support.
Strategy
HeartSupport partnered with Meaningful Marketing to unlock the full potential of their existing Google Ad Grant account, which had significant room to grow. The team began with a thorough audit of the account, identifying gaps in keyword coverage, ad relevance, and campaign structure that were limiting performance.
From there, Meaningful Marketing rebuilt the campaign architecture around HeartSupport's core service areas, ensuring strong alignment between search intent, ad messaging, and landing page experience. Ad copy was crafted to speak directly to individuals in moments of struggle, emphasizing HeartSupport's unique music-driven, community-based approach to mental wellness.
Ongoing bid management, keyword expansion, and continuous creative testing allowed the team to steadily scale performance while maintaining efficiency. A particular focus was placed on driving high-quality conversions, specifically form fills from individuals actively seeking support and volunteers looking to get involved, rather than surface-level traffic alone.
Results
Since partnering with Meaningful Marketing, HeartSupport has seen exceptional growth across every key performance metric.
Monthly ad clicks surpassed 3,500, exceeding the total click volume HeartSupport had received in the entire prior year. Click-through rate more than doubled, climbing to 12.81%, a strong signal that the revised ad messaging was resonating with the right audiences at the right moments. Most significantly, monthly form fills grew from an average of approximately 90 per month to over 900 per month, which showed a 10x increase in individuals actively engaging with HeartSupport's support community and volunteer programs.
Impact
These results represent far more than improved ad performance, they reflect thousands of additional individuals finding their way to HeartSupport's community each month at moments when they needed it most.
By fully activating and optimizing the Google Ad Grant, Meaningful Marketing helped HeartSupport transform search into a consistent, high-volume channel for connecting people navigating depression, anxiety, addiction, and relationship struggles with the encouragement and resources they were seeking. What was once an underperforming account has become an impactful contributor to HeartSupport's mission.
HeartSupport testimonial
“Meaningful Marketing is a slam dunk. Caring, cunning, creative. Maximized our Google Ad Grant spend, keeps pulse on key metrics, response to any request is “can do.” One of the most impactful contributors to our mission.”
Unlock the impact of the $10,000/month Google Ad Grant for your nonprofit.