Young Adults with Epilepsy
Fostering resilience and independence.
363x
Increase in Traffic
2,900+
Average Monthly Clicks
294x
Increase in Grant Utilization
Background
Young Adults with Epilepsy (YAWE) is a nonprofit dedicated to supporting young people living with epilepsy through resources, education, and community.
Prior to partnering with Meaningful Marketing, YAWE’s Google Ad Grant account was significantly underutilized. Account spend was minimal, leaving the majority of available grant funding unused each month, resulting in very limited visibility, traffic, and overall impact.
Goals
When YAWE first partnered with Meaningful Marketing, the primary goal was to significantly increase their monthly Google Ad Grant spend in order to better utilize the available funding and unlock its potential as a marketing channel. At the same time, Meaningful Marketing aimed to drive more qualified traffic to YAWE’s website by reaching individuals actively searching for epilepsy-related resources and support. A key priority was also expanding YAWE’s visibility in search results while building a scalable and sustainable acquisition channel that could consistently grow awareness and engagement over time.
Strategy
To achieve these goals, Meaningful Marketing implemented a comprehensive Google Ad Grant optimization strategy focused on both immediate performance gains and long-term scalability.
The team began by restructuring the account to align campaigns with high-intent search themes, ensuring stronger relevance between keywords, ads, and landing pages. From there, keyword coverage was expanded to capture a broader range of mission-aligned search queries with meaningful traffic potential. Ad copy was continuously tested and refined to improve engagement and click-through rates, while bids and budgets were actively managed to maximize grant utilization without sacrificing efficiency. Throughout the engagement, the team closely monitored performance, scaling top-performing campaigns and optimizing underperforming areas to drive consistent, compounding growth.
Results
Since beginning the partnership in February 2025, YAWE has experienced substantial growth across all key performance metrics.
Average monthly ad spend increased by almost 300x, scaling from approximately $17 per month prior to engagement to over $5,000 per month through ongoing optimization. This increase in spend drove an increase in impressions from roughly 76 impressions per month to more than 65,000 per month. Click volume followed a similar trajectory, with an increase in average monthly clicks, rising from about 8 clicks per month to nearly 3,000 per month. Notably, this rapid scaling was achieved while maintaining efficiency, as click-through rates remained stable and cost-per-click held consistent, ensuring effective use of grant funds.
Impact
As a result of these improvements, YAWE now benefits from a fully optimized, high-performing Google Ad Grant account that consistently drives meaningful traffic to its website. The organization is reaching a significantly larger audience of individuals actively searching for epilepsy-related information, increasing awareness of its resources and support services.
What was once an underutilized account has been transformed into a reliable and high-impact acquisition channel, enabling YAWE to further its mission and connect with those who need its support most.
Young Adults with Epilepsy Testimonial
“We highly recommend the team at Meaningful Marketing for the impact they’ve had on our work at Young Adults with Epilepsy. Meaningful Marketing goes beyond execution. They’re a true partner. They consistently bring forward smart, high-performing content ideas and strategies that align with our mission and drive real results. Under their guidance, we’ve seen strong growth in site traffic and, more importantly, meaningful increases in conversions, with more young adults subscribing, engaging, and signing up for peer support. Just as important is their collaborative style. They’re thoughtful, responsive, and feel like an extension of our team. We value both their expertise and the way they show up as a partner in our mission. Meaningful Marketing’s work has truly strengthened our ability to reach and support our community.”
Unlock the impact of the $10,000/month Google Ad Grant for your nonprofit.